It Starts with WHO
The first path of discovery often comes from the people themselves. What brings them joy, what helps them succeeded, and what stands in their way?
Areas of qualitative experience:
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Key consumer interviews
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Focus groups
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In field observation
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Concept validation
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Product testing management
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Pro user (beta team) management
Big Pictures
Not all answers can be learned from a small group of people. Sometimes a large sample of the population is needed.
Areas of quantitative experience:
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Survey design
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Raw data analysis
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Trend identification
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Data presentation
Bringing it Together
Condensing data and observations into useful product requirements is where the rubber meets the road and is my greatest strength in product research. Perhaps it should not be surprising, data synthesis is the point where research, engineering, and design meet.
