Ideation & Concepting
In the sea of data, opinion, and perspective, live the paths to truth and solution. Ideation and concepting is the art of picking the music out of the noise and playing it back for the world to enjoy.
Attributes and Requirements
This is the practical step of translating qualitative and quantitative data into the aspects that define a winning idea. You know there is a solution out there, this is when its foundation is laid.
Areas of Experience:
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Pattern analysis
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Brainstorming
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Group sessions
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Concept segmenting and ideation
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Requirement documentation and prioritization
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Product characteristics
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etc
Concept Build
The perfect concept has never been created. The goal is to find its promise and shortcomings as quickly as possible. Simple models, rough prototypes, quick forms, anything to test the merits of a concept as quickly as possible.
Examples Used:
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Sketching (marker and digital)
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Foam core
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Cut paper
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Clay
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3D printing
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Laser cutting
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etc